data protection

Data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration listed under this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find his contact details in the section "Information on the responsible party" in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time with any questions about this or other issues relating to data protection.

Analysis tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify records your IP address as well as information about the device you are using and your browser. Shopify is also used to analyze visitor numbers, visitor sources and customer behavior, and to compile user statistics. When you make a purchase on our website, Shopify also records your name, email address, delivery and billing addresses, payment details and other data related to the purchase (e.g. telephone number, amount of sales made, etc.). Shopify stores cookies in your browser for the analysis.

For details, please see Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz .

Shopify is used on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Cloudflare

We use the service “Cloudflare”. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize Internet users, but these are only used for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 Para. 1 lit. f GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.cloudflare.com/privacypolicy/ .

For more information about security and privacy at Cloudflare, please visit https://www.cloudflare.com/privacypolicy/ .

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnZKAA0&status=Active

3. General information and mandatory information

data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Robert Niendorf Goldsmith
Schlesische Straße 17
10997 Berlin
Germany

Phone: +49 30 22015499
Email: mail@robertniendorf.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a more specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR if special categories of data are processed in accordance with Art. 9 (1) GDPR. In the case of express consent to the transfer of personal data to third countries, data processing will also be carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or to access information on your end device (e.g. via device fingerprinting), data processing will also be carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we will process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we will process your data if it is required to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this data protection declaration.

Recipients of personal data

As part of our business activities, we work with various external bodies. In some cases, this also requires the transmission of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 (1) (f) GDPR or if another legal basis allows the data to be passed on. When using contract processors, we only pass on our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARAGRAPH 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH ANY PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING IN SO FAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request that the data be transferred directly to another responsible party, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time with this or other questions on the subject of personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the check, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
If you have lodged an objection in accordance with Art. 21 Para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, these data may - with the exception of storage - only be processed with your consent or for the establishment, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required to process the payment.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you send to us cannot be read by third parties.

Objection to advertising emails

The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.

4. Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing will take place exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

GDPR Cookie by Shopify

Our website uses GDPR Legal Cookie by Shopify to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is beeclever GmbH, Friedrich-Mohr-Straße 1, 56070 Koblenz (hereinafter "beeclever").

When you enter our website, a connection is established to the servers of the provider beeclever. The provider beeclever receives personal data in this way, such as the browser used, the IP address and a time stamp. A cookie is then stored in your browser in order to be able to assign the consent granted or its revocation to you. The data collected in this way is stored until you ask us to delete it, delete the cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details can be found at: https://apps.shopify.com/gdpr-legal-cookie .

GDPR Legal Cookie by Shopify is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 Para. 1 lit. c GDPR.

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that guarantees that the personal data of our website visitors will only be processed in accordance with our instructions and in compliance with the GDPR.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this was requested; the consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.

Google Forms

We have integrated Google Forms on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter Google).

Google Forms enables us to create online forms to record messages, inquiries and other inputs from our website visitors in a structured manner. All inputs you make are processed on Google's servers. Google Forms stores a cookie in your browser that contains a unique ID (NID cookie). This cookie stores various information such as your language settings.

The use of Google Forms is based on our legitimate interest in determining your request in the most user-friendly way possible (Art. 6 Para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

The data you enter in the form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

For more information, please see Google’s privacy policy at https://policies.google.com/ .

Registration on this website

You can register on this website to use additional functions on the site. We only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of our services or technically necessary changes, we will use the email address you provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 Para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. Social Media

Facebook

This website includes elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook therefore receives the information that you have visited this website using your IP address. If you click the Facebook “Like button” while you are logged into your Facebook account, you can link the contents of this website to your Facebook profile. This enables Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information about this in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation .

If consent has been obtained, the above-mentioned service will be used on the basis of Art. 6 (1) (a) GDPR and Section 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service will be used on the basis of our legitimate interest in the most comprehensive possible visibility in social media.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent upon us have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed by Facebook directly with Facebook. If you assert the rights of those affected with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum ,https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php .

Instagram

This website includes functions of the Instagram service. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram therefore receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after forwarding is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook or Instagram products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://privacycenter.instagram.com/policy/ andhttps://de-de.facebook.com/help/566994660333381 .

For more information, please see Instagram’s privacy policy: https://privacycenter.instagram.com/policy/ .

6. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data is summarized in a user ID and assigned to the respective device of the website visitor.

Furthermore, Google Analytics allows us to record, among other things, your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .

Browser plug-in

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

For more information about how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

Google Signals

We use Google Signals. When you visit our website, Google Analytics records your location, search history, YouTube history, and demographic data (visitor data), among other things. This data can be used for personalized advertising with the help of Google Signal. If you have a Google account, the visitor data from Google Signal is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Order processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the "E-Commerce Measurement" function of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors in order to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com ).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have left the mouse pointer on a certain spot. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are viewed preferentially by website visitors.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you stopped entering data into a contact form (so-called conversion funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the website operator's web offerings.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).

If consent has been obtained, the use of the above-mentioned service will be based exclusively on Art. 6 (1) (a) GDPR and Section 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service will be based on Art. 6 (1) (f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Disabling Hotjar

If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser or device.

For more information about Hotjar and the data collected, please see Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy

Order processing

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website have been clicked and how often, and which products have been viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and what actions they have performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. The consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Facebook/Meta to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy ( https://de-de.facebook.com/about/privacy/ ). This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. The consent can be revoked at any time.

We use the advanced matching feature within the meta pixels.

The advanced matching enables us to transmit various types of data (e.g. place of residence, state, zip code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta (Facebook). By activating this, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. The advanced matching also improves the attribution of website conversions and expands custom audiences.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum andhttps://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .

Facebook Conversion API

We have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

Facebook Conversion API enables us to record the interactions of the website visitor with our website and pass them on to Facebook in order to improve advertising performance on Facebook.

For this purpose, the time of access, the website accessed, your IP address and your user agent as well as other specific data (e.g. products purchased, shopping cart value and currency) are recorded. A complete overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters .

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum andhttps://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/ .

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, use our free or paid offers, send data to us or interact with our company's Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will send this data to Facebook, which Facebook can use to display suitable advertising for you. Furthermore, target groups can be defined using your data (lookalike audiences).

Facebook processes this data as our processor. Details can be found in Facebook's user agreement: https://www.facebook.com/legal/terms/customaudience .

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing .

7. Plugins and tools

YouTube

This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites that includes YouTube, a connection is established to the YouTube servers. The YouTube server is informed which of our pages you have visited.

Furthermore, YouTube can store various cookies on your device or use similar technologies for recognition (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts.

If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Further information on how user data is handled can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de .

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. When you visit a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must establish a connection to Google's servers. This tells Google that this website was accessed via your IP address. Google Fonts are used on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 Paragraph 1 Letter a of GDPR and Section 25 Paragraph 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font from your computer will be used.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de .

Google Maps

This website uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and saved there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

Google Maps is used in the interest of an attractive presentation of our online offers and to make the locations we specify on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

Further information on how user data is handled can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is designed to check whether the data entered on this website (e.g. in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .

8. eCommerce and payment providers

Processing of customer and contract data

We collect, process and use personal customer and contract data to establish, design and modify our contractual relationships. We only collect, process and use personal data about the use of this website (usage data) to the extent that this is necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6 Para. 1 lit. b GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.

Data transfer when concluding a contract for online shops, retailers and shipping of goods

If you order goods from us, we will pass on your personal data to the transport company entrusted with the delivery and to the payment service provider entrusted with the payment processing. Only data that the respective service provider needs to fulfill its task will be released. The legal basis for this is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we will pass on your email address to the transport company entrusted with the delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contract and data protection provisions of the respective providers apply to these transactions. The payment service providers are used on the basis of Art. 6 Para. 1 lit. b GDPR (contract processing) and in the interest of a payment process that is as smooth, convenient and secure as possible (Art. 6 Para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 Para. 1 lit. a GDPR is the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .

For details, please see PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/ .

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find Google's privacy policy here: https://policies.google.com/privacy .

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g. installment purchase). If you decide to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .

You can find details about this in Klarna’s privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Instant bank transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" process, we receive a payment confirmation from Sofort GmbH in real time and can begin to meet our obligations immediately. If you have chosen the "Sofortüberweisung" payment method, you send the PIN and a valid TAN to Sofort GmbH, which it can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you have sent. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of the overdraft facility and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment data you have entered and your personal data are also sent to Sofort GmbH. The personal data includes your first and last name, address, telephone number(s), email address, IP address and, if applicable, other data required for payment processing. The transmission of this data is necessary in order to establish your identity beyond doubt and to prevent attempted fraud. Details on payment with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/ .

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).

For details, please see Shopify Payment’s privacy policy: https://www.shopify.de/legal/datenschutz .

data protection

Data protection

1. Data protection at a glance

General information

Data collection on this website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have regarding your data?

Analysis tools and third-party tools

2. Hosting and Content Delivery Networks (CDN)

Shopify

Cloudflare

3. General information and mandatory information

data protection

Note on the responsible body

Storage period

General information on the legal basis for data processing on this website

Recipients of personal data

Revocation of your consent to data processing

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

Right to lodge a complaint with the competent supervisory authority

Right to data portability

Information, correction and deletion

Right to restriction of processing

SSL or TLS encryption

Encrypted payment transactions on this website

Objection to advertising emails

4. Data collection on this website

Cookies

GDPR Cookie by Shopify

Order processing

contact form

Inquiry by email, telephone or fax

Google Forms

Registration on this website

5. Social Media

Facebook

Instagram

6. Analysis tools and advertising

Google Analytics

Browser plug-in

Google Signals

Order processing

Google Analytics E-Commerce Measurement

Hotjar

Disabling Hotjar

Order processing

Google Conversion Tracking

Meta Pixel (formerly Facebook Pixel)

Facebook Conversion API

Facebook Custom Audiences

7. Plugins and tools

YouTube

Google Fonts

Google Maps

Google reCAPTCHA

8. eCommerce and payment providers

Processing of customer and contract data

Data transfer when concluding a contract for online shops, retailers and shipping of goods

Payment services

PayPal

Apple Pay

Google Pay

Klarna

Instant bank transfer

Shopify Payment

Cart

Select options